Aaron Martin

Using Information Technology for Strategic Advantage

Companies can use IT in a variety of different ways. Some choose to use it only for their day to day activities. Others choose to use it for other things in order to gain competitive advantage. These people view IT as a competitive differentiator. They make business strategies using IT. They develop new services and products based on the data that they collect. Their business is shaped by the information they get. This gives the business a major advantage in whatever market it is in. I will talk about how companies can use IT to gain this advantage and I will give brief explanations for some smaller parts that make up this system, including Business Process Reengineering and Virtual Companies.

BUS 360

Tim Bergquist

Banquet Room

9 – 11 AM