Tag: MKTG 434

Benjamin Randol

Why Bushnell?: An Analysis of Student Consumer Choice

I will present research conducted by myself and my classmates on the reasons why students decide to attend Bushnell University. Our research includes in-depth interviews with current students about the factors and reasons that motivated their university decision. The information from these interviews will provide insight into the consumer behaviors of Bushnell undergraduate students and what made them choose to attend Bushnell University as opposed to others. I will also analyze the primary factors that influenced these decisions and determine if there are any common themes among them.

MKTG 434, Consumer Behavior

Christy Silverthorne

L203 (click here to view the live stream)

3:30 – 4 PM

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Austin Dame

DameGood Innovation

This presentation will address the following: innovation, creation, evolution, and future direction of a student-created product. The opening priority is to address what innovation is, and how this concept was applied towards discovering a solution to a problem within the outdoors industry. The next approach in this presentation is to expand on the benefits the product offers and the variety of ways it can be utilized. In this segment, the product will be examined and compared. The following section is to explain the evolution of the product and break down the research and development process. In this stage, the variety of materials, suppliers worked with, and environmental necessities that have been applied to the product will be addressed. The final step is to break down the personal learning process, while expressing the personal future objectives with this product. Essentially, this presentation will take an in-depth look at what happens when a student is developing a product.

MKTG 434, Consumer Behavior

Pete Diffenderfer

Banquet Room, poster #3

10 AM – Noon

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