Why Bushnell?: An Analysis of Student Consumer Choice
I will present research conducted by myself and my classmates on the reasons why students decide to attend Bushnell University. Our research includes in-depth interviews with current students about the factors and reasons that motivated their university decision. The information from these interviews will provide insight into the consumer behaviors of Bushnell undergraduate students and what made them choose to attend Bushnell University as opposed to others. I will also analyze the primary factors that influenced these decisions and determine if there are any common themes among them.
MKTG 434, Consumer Behavior
Christy Silverthorne
L203 (click here to view the live stream)
3:30 – 4 PM