A Rhetorical Criticism of Mother”Hood”
The rhetorical method of fantasy-theme criticism is designed to offer insights into the shared worldview of groups. I use this method to analyze the Simlac video Mother “Hood.” The video is a satirical look at the groups with which parents self-identify. These groups are formed around parenting methods. There is a tension created between the individual’s convergence with these groups and divergence from the overarching worldview of motherhood. Simlac uses the symbolic convergence of the reality that “we are parents first” as a marketing strategy to sell baby formula.
COMM 441, Rhetorical Criticism
Doyle Srader
Banquet Room
1:00 – 3:00 PM