Comparing University Persuasive Appeals
North Carolina Central University and Prairie View A&M University both entered into the 2020-21 academic year with the hope of persuading their students to do their part in limiting the spread of COVID-19. Through analyzing and comparing, it became evident that the two universities had different approaches on how to persuade their students. However, North Carolina Central was more successful at limiting the spread on their campus. North Carolina Central placed a large emphasis on community responsibility and used persuasive strategies that focused on others, while Prairie View A&M focused on shifting the attitudes of their students by reframing the pandemic and altering campus norms. This project seeks to explore how these different strategies may have contributed to the impact of COVID-19 on each campus.
COMM 450, Persuasion
Doyle Srader
L203
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2 – 3 PM