Tag: COMM 450 Spring 21

Jasmine Aguilar & Jesse Gerlach

Collegiate Persuasion Strategies for COVID-19 Prevention Measures

The following study explored the persuasive appeals of COVID-19 prevention by Sarah Lawrence College and Presbyterian College. This research synthesized the course content of COMM 450: Persuasion to make observations on both institute’s COVID response strategies and how they differed from one another. Those observations were based on the comparison between the two college’s social media posts concerning COVID-19, and newsletters produced by the colleges. The researchers then offer a few conclusions off of those observations, and offer potential methods of improving those implemented strategies. 

Keywords: persuasion, COVID-19, persuasive appeals, communication

COMM 450, Persuasion

Doyle Srader

L203

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2 – 3 PM

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Paige Amstutz & Sarah Reinecker

University Covid-19 Persuasive Appeals 

Colby College and University of Notre Dame used similar persuasive appeals to encourage students to follow Covid-19 precautions. This project explores the specific appeals used by each university, their effectiveness, and overall lessons learned. 

COMM 450, Persuasion

Doyle Srader

L203

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2 – 3 PM

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Katia Burke & Jordan Strehlow

Comparing University Persuasive Appeals

North Carolina Central University and Prairie View A&M University both entered into the 2020-21 academic year with the hope of persuading their students to do their part in limiting the spread of COVID-19. Through analyzing and comparing, it became evident that the two universities had different approaches on how to persuade their students. However, North Carolina Central was more successful at limiting the spread on their campus. North Carolina Central placed a large emphasis on community responsibility and used persuasive strategies that focused on others, while Prairie View A&M focused on shifting the attitudes of their students by reframing the pandemic and altering campus norms. This project seeks to explore how these different strategies may have contributed to the impact of COVID-19 on each campus.

COMM 450, Persuasion

Doyle Srader

L203

Click here to view the live stream

2 – 3 PM

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Daniel Gerlach & Carina Haas

COVID-19 Research Term Project

Getting communities to comply to COVID-19 restrictions often times requires effective persuasive appeals. By studying the communication of leadership at two American colleges, Purdue University and Indiana University of Bloomington, we came to a greater understanding as to what works and what doesn’t work when crafting persuasive messages that can be helpful in not only this pandemic but for effective communication in future disasters as well. 

COMM 450, Persuasion

Doyle Srader

L203

Click here to view the live stream

2 – 3 PM

Return to schedule