Collegiate Persuasion Strategies for COVID-19 Prevention Measures
The following study explored the persuasive appeals of COVID-19 prevention by Sarah Lawrence College and Presbyterian College. This research synthesized the course content of COMM 450: Persuasion to make observations on both institute’s COVID response strategies and how they differed from one another. Those observations were based on the comparison between the two college’s social media posts concerning COVID-19, and newsletters produced by the colleges. The researchers then offer a few conclusions off of those observations, and offer potential methods of improving those implemented strategies.
Keywords: persuasion, COVID-19, persuasive appeals, communication
COMM 450, Persuasion
Doyle Srader
L203
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