They Just Did It: How Nike used Michael Jordan, Masterful Communication Strategies, and an Understanding of the American Consumer to Build the Most successful Athletic Brand in the World
This presentation examines the relationship between Michael Jordan and Nike. The company’s understanding of the social yearnings of the American consumer and how the world used the United States as a model to follow were keys to Nike’s exponential growth through the 1980s and 90s.
COMM 499, Senior Capstone
Doyle Srader
L203B
8:30 – 9 AM