Academic Creativity and Excellence Day
The semi-annual research colloquium at Bushnell founded by Dr. Tim Bergquist.
Technology, Change, and Communication: Internet
An examination of technology-driven change in communication in the area of networked computing, from the 1969 UCLA-SRI connection to the present and beyond.
COMM 460, Technology, Change & Communication
Doyle Srader
A201
9 – 11 AM
They Just Did It: How Nike used Michael Jordan, Masterful Communication Strategies, and an Understanding of the American Consumer to Build the Most successful Athletic Brand in the World
This presentation examines the relationship between Michael Jordan and Nike. The company’s understanding of the social yearnings of the American consumer and how the world used the United States as a model to follow were keys to Nike’s exponential growth through the 1980s and 90s.
COMM 499, Senior Capstone
Doyle Srader
L203B
8:30 – 9 AM