Group vs. Individual Persuasion: Increasing Student Chapel Attendance at Northwest Christian University
This research study was designed to provide a formal evaluation of the effectiveness of group & individual persuasion methods used on undergraduate freshman students at Northwest Christian University. This study offers empirical data for all those interested in the effectiveness of persuading students to attend University-mandated Chapel sessions. Raw data collection was used to identify whether methods of individual persuasion or group persuasion were more effective in increasing student attendance rates. It was predicted that methods of group persuasion would be more effective than methods of individual persuasion to increase Chapel attendance.
COMM 499, Senior Capstone
Doyle Srader
A201
1:30 – 2 PM