America Is Beautiful: A Fantasy Theme Criticism of Coca-Cola’s 2014 Super Bowl Commercial
Arguably, one of the most controversial commercials ran during the 2014 Super Bowl was Coca Cola’s commercial featuring a multilingual rendition of “America the Beautiful.” The advertisement highlights a diverse array of American faces playing, eating, & exploring all-American vistas. Using Ernest Bormann’s Fantasy Theme Criticism to analyze the widely talked about commercial, the presenter will address the message Coca-Cola creates in an attempt to unify our diverse nation: America is beautiful.
COMM 441, Rhetorical Criticism
Doyle Srader
Banquet Room
9 – 11 AM