The Influence of a Persuasive Message
Drawing from existing research that shows attitude change is associated with higher source credibility, it was expected that an expert would exert more influence in changing attitudes on learning styles than a non-expert. Undergraduates at NCU were recruited to participate in an experiment. Participants were randomly assigned to two groups: expert and non-expert. Participants watched a video presentation, but told the source of the video was a student or an expert. The results showed that the message was effective in changing attitudes. However, there was no significant difference between the expert and non-expert groups.
PSY 350
Nani Skaggs
Banquet Room
1 – 3 PM