Gianna Rains

Give Extra, Get Extra’: A Narrative Criticism of Wrigley’s Extra Gum Commercial “The Story of Sarah & Juan”

Wrigley’s Extra gum commercial became popular immediately after being aired. Commercials strive to associate their product with positivity, and Wrigley took this goal to the next level. They created a love story that consisted of a young couple, events of their love story, creative settings, and an organized timeline. The audience gets to see how Sarah and Juan’s love story unfolds, as well as how they commemorate their history of love with giving the other a piece of gum. A narrative criticism looks for key characteristics: character(s), events, and setting(s). These three features help determine what the objective of the commercial is. In this commercial ad, Wrigley’s primary objective is to sell their gum. The secondary objective is to have the audience associate Extra gum with Sarah and Juan’s history and commemoration of their love story. Their unique story also reveals that gender roles and racial norms are challenged, while the tradition of a proposal and marriage remains the same. Therefore, their objectives are effective because of the supporting characteristics of the ad.

COMM 441, Rhetorical Criticism

Doyle Srader

Banquet Room, Poster #12

1 – 3 PM

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Gianna Rains

The Mamertine Prison

The Mamertine Prison is located in Rome, Italy at the bottom of Capitoline Hill that looks over the Roman forum. This place held prisoners in a dungeon-like setting where it was small, wet, and cold (Hill 2017). This is supposedly the place where Paul spent his time while imprisoned. 2 Timothy 4:12 gives potential facts to back up this information (Jackson 2017) for it says, “Make every effort to come to me before winter.” Paul was writing to Timothy while in prison. Paul was known to continue rejoicing and praising God for all his blessings in life while suffering in prison. This really had me thinking about the attitude I should have while living a blessed, comfortable life under the love of Jesus Christ. We can compare and contrast Christians nowadays to the life Paul lived back then. Paul was very mistreated for his beliefs but maintained a strong, faithful relationship with God. Nowadays, some Christians do undergo persecution and trials because they are Christians. Some Christians do not, but regardless, we should be striving for the joy and trust that Paul had in the Mamertine prison.

GLST 295: Study Abroad

Lauren Riley

Banquet Room, Poster #7

1 – 3 PM

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