Research Based or Affectionate messages
The purpose of this study was to find out if research based or affectionate messages were more persuasive? The hypothesis for this study was that messages that cite research from experts would be more persuasive than messages with expressions of affection and references to shared experiences. Nineteen people participated in the study. The study consisted of an entry survey, a series of persuasive messages sent to the participants, and an exit survey. The entry survey determined the participants willingness to interact with strangers. Then over a six week span a series of research-based messages were sent to a group and a series of affectionate messages were sent to another group persuading them to interact with strangers. The exit survey reassessed their willingness to interact with strangers. The Research conducted in the study showed that messages with expressions of affection and references to shared experiences were more persuasive than messages that cite research from experts.
COMM 450, Persuasion
Doyle Srader
11:30 AM – Noon
Join the Zoom discussion afterward. The presenter and faculty advisor both have the password.