What’s More Persuasive: Social Media or Texting?
The idea behind this study was to see if it was possible to use a set of persuasive messages to try and get people to talk to strangers more often. The study consisted of 2 groups of people who were receiving the same persuasive message, the only difference is that some people received it over a Snapchat video and some received it over a text message. My hypothesis was that sending video messages over Snapchat would be more persuasive than text messaging due to the person being able to see my face and the expressions that I was making when I sent the message. The participants willingness to comply with talking to strangers was measured by an entry level survey on how willing they were and an exit level survey on how willing they were, with the hope that they would become more willing after hearing a series of persuasive messages on why it would be good for them to talk to strangers. After all of the persuasive messages were sent and the exit level survey was completed, the hypothesis of video messages being more persuasive was proven to be true by just a bit more than the participants that received text messages.
COMM 450, Persuasion
Doyle Srader
11:30 AM – Noon
Join the Zoom discussion afterward. The presenter and faculty advisor both have the password.