The Halo Effect: The World in Here vs The World Out There
The halo effect is also known as the “What is Beautiful must be Good” effect is an important cognitive bias in understanding people’s perceptions based on individuals’ perceived level of attractiveness. The study of the halo effect can help explain why certain people (highly attractive people) get different opportunities over others. Individual perceived as more attractive are assumed to have positive qualities such as being trustworthy, rich, helpful, kind, and secure. In our study, we are going to see if NCU students have different perceptions of the level attractiveness then what others off our campus have towards pictures of attractive individuals.
COMM 430, Nonverbal Communication
Doyle Srader
Banquet Room
9 – 11 AM