A Campaign Gone Global
Student interest in study abroad is on a continuous rise, however the number of participating Bushnell students have gone down. To resolve this, a public relations campaign plan was specifically designed for the Bushnell Global Programs. The planning model used in the campaign plan was the R.O.S.T.I.R model, which stands for research, objectives, strategies, implementation, and reporting. Research was conducted by using peer-reviewed articles, textbooks, and comparing other universities’ programs. This information gathered was put into the campaign plan to support decisions made. The campaign plan is to be used by the faculty advisor of Bushnell’s Global Programs and the student global ambassadors as a yearlong plan and tool to promote the program and increase participation rates. At the end of the campaign plan, the faculty advisor and student global ambassadors can reflect on whether objectives were met and can continue to utilize the plan in the following years. Keywords: global programs, study abroad, public relations, campaign plan
COMM 499, Senior Capstone
Doyle Srader and Kelsay Rychener
PFB 003
2:30 – 3 PM