Amanda Sisul

How Interning Changed My Perspective on the Publishing Industry

Interning at Harvest House Publishers in Eugene has given me the opportunity to directly apply concepts from my Public Relations (PR) courses in the fast-paced publishing industry. I started my internship by completing work and adapting to the rigorous publishing schedule of more than 20 books each season. Over time, I learned new skills from my supervisor and colleagues and was offered more elaborate and challenging tasks, including content creation and working directly with clients. Being at Harvest House has ultimately shown me how different teams within the same company can have different campaign strategies and tactics while still producing profitable outcomes.

For my capstone project, I have been working with an assigned author who is publishing her first book with Harvest House. My assignments for her book have included a variety of PR and marketing tasks, all while navigating real-life deadlines, schedule changes and delayed meetings. My presentation will review my time at Harvest House, showcase the work I’ve done for my assigned client, and discuss the lessons I’ve learned that I will carry with me through my career journey.

COMM 499, Senior Capstone

Kelsay Rychener

L204

1 – 1:30 PM

Return to schedule

Bethany Taylor

Crucial communication strategies between caregivers and children post-pandemic

Abstract- Studies suggest the COVID-19 pandemic had a major impact on youth ages 6 – 14 and their behaviors and skills, including communication skills. As a result of my passion for working with youth, I found this topic both intriguing and critically important to their future success. The objectives of my capstone is to inform parents and guardians of the various intervention methods and opportunities to utilize with young people to enhance their skills and confidence when communicating. Guided by research, I plan to recommend opportunities for parents and guardians to foster better communication at home by giving them easy tools to incorporate with the young people in their home on a daily basis. My capstone project includes a curriculum that will be shown to parents during a dedicated “Parents/Guardian Resource Night” as well as a take-home resource packet.

COMM499- Senior Capstone

Kelsey Rychener

1pm – P003

Kalina Mae Rojas

How attachment style formed during adolescence impacts communication strategies, behavioral patterns and well-being in adulthood

Research suggests that attachment styles are sensitive systems which develop during adolescence, and the attachment styles we form as infants directly impact the way we navigate relationships and communication in adulthood. My presentation will first review and synthesize key studies related to attachment theory that have been collected through my communication courses at Bushnell University as well as my own research. I will then seek to explain the different attachment theories that can form, along with the long-lasting impacts of these styles specific to interpersonal communication strategies, behavioral patterns, and well-being.

COMM 499 – Senior Capstone

Kelsey Rychner

1:30pm – P003

Mason Delamarter

A deep dive of major communication trends throughout the last 15 years

Communication is foundational to what makes us human, and yet, communication has evolved and changed drastically throughout time. My research looks specifically at communication trends throughout the last 15 years (2008-2023), focusing on the emergence of smartphones as a primary tool of communication, the rise of social media and its global impact on communication, as well as the more recent impact of the COVID-19 pandemic and its impact on present communication. My presentation will include a comparison of these impacts, both those perceived as positive and others as negative.

COMM499- Senior Capstone

Kelsay Rychener

2pm – P003

Taylor Bryant

Mindfulness and the Modern Dilemma: Exploring the Use of Mindfulness as a Means of Individual and Interpersonal Well-being

Research has suggested many benefits of mindfulness on individual and interpersonal health. My presentation will include an introduction that explains the modern dilemma of mental illness and social dysfunction, a review of literature that investigates the effects of mindfulness on health, and a personal account of my self-experiment that included implementing mindfulness practices into my daily life and conducting interviews with individuals who specialize in mindfulness practices. The purpose of this presentation is to make the case that humanity is in desperate need of a wellness revolution, and mindfulness is a powerful tool in that pursuit. Furthermore, my intention is to provide personal experience to encourage others firsthand that practicing mindfulness is not only beneficial, but transformative.

COMM499- Senior Capstone

Kelsay Rychener

1pm – P103

Jasmine Aguilar

A Campaign Gone Global

Student interest in study abroad is on a continuous rise, however the number of participating Bushnell students have gone down. To resolve this, a public relations campaign plan was specifically designed for the Bushnell Global Programs. The planning model used in the campaign plan was the R.O.S.T.I.R model, which stands for research, objectives, strategies, implementation, and reporting. Research was conducted by using peer-reviewed articles, textbooks, and comparing other universities’ programs. This information gathered was put into the campaign plan to support decisions made. The campaign plan is to be used by the faculty advisor of Bushnell’s Global Programs and the student global ambassadors as a yearlong plan and tool to promote the program and increase participation rates. At the end of the campaign plan, the faculty advisor and student global ambassadors can reflect on whether objectives were met and can continue to utilize the plan in the following years. Keywords: global programs, study abroad, public relations, campaign plan

COMM 499, Senior Capstone

Doyle Srader and Kelsay Rychener

PFB 003

2:30 – 3 PM

Return to schedule

Kaylyn LeRoy

Women in Leadership in Public Relations

This project is based on women who are in positions of leadership in the public relations field and how they got to be where they are today. Although the world of PR and advertising certainly includes women, when you get up into the chain of command, women only make up 30% of leadership roles. This study is focused on women who are in the 30% and how they got to be where they are today.

COMM 499, Capstone

Kelsay Rychener

L203

Click here to view the live stream

12:30 – 1 PM

Return to schedule

Alyssa Perovich

Light & Honey Ministries: Strategic Plan 

Light & Honey Ministries is a web-based ministry outreach focused on using biblical backing to address current issues that young women face today. Our topics will range from friendship and community to grief and sin. From a background of leadership and vulnerability, I have been inspired to begin L&H to offer a bible study in a format that reaches an audience immersed in a media-centered society. Presented in a blog format, L&H will create content using the Word to teach lessons, lead discussions, and inspire further conversations. As Psalm 119:103-105 reflects, the Word is a light to our path and honey from our lips.   

COMM 499, Senior Capstone

Kelsay Rychener

L203

Click here to view the live stream

1:30 – 2 PM

Return to schedule

Sarah Reinecker

Public Relations campaign for Incline Basketball Academy 

The following presentation is an overview of a Public Relations Campaign for Incline Basketball Academy. This is a non-profit AAU basketball organization that is built on “character, love, and loyalty.” The objective was to assist their Director of Basketball Operations in promoting their organization in the community of Eugene, while planning and hosting a grand opening event for their new basketball arena, “The Five”. 

COMM 499, Capstone

Kelsay Rychener

Noon – 12:30

L204

Return to schedule

Brooklyn Rodriguez

Compassion and the Restoration of Worthiness 

Homelessness is a reality that deeply effects the city of Eugene. As a part of this community, what does it look like to engage with and relate to the unhoused? Many of us carry misconceptions that limit us from truly being able to do so, or, in other cases maybe the crisis feels so overwhelming that paralysis takes over and it feels too big to do anything at all. In this vital conversation, I want to guide people through challenging their own thoughts around homelessness. It is by the power of others experiences and stories that we often soften and find a deep care for the world around us. So, how do we look through the lens of seeing ALL as image bearers and treating the most vulnerable in our city with dignity, love, compassion, and care? 

COMM 499, Senior Capstone

Kelsay Rychener

L203

Click here to view the live stream

1 – 1:30 PM

Return to schedule

Anthony Wurst

Convincing Convincability

What is the purpose of message delivery? When we make the effort to communicate a message, we are hoping to produce some sort of change in the recipient(s). In this presentation, we summarize three articles that discuss the results of studies involving the Elaboration Likelihood Model (ELM) of persuasion as they attempted to affect change in their targets. We then discuss a common theme that all three shared as they attempted to focus on ELM’s central route of message elaboration in their message targets. The theme will then be applied to the articles and we shall make an application of our findings using George Washington’s (1796) farewell address.

COMM 342, Survey of Communication Theory

Kelsay Rychener

Bucher Room

Click here to view the live stream

2 – 2:30 PM

Return to schedule

Honors Convocation

Click here to view the convocation at noon!

Welcome & Devotion: Dennis R. Lindsay

Arts & Sciences

  • Outstanding Psychology Major: Mary Ann Winter-Messiers
  • Outstanding Speaker Award: Doyle Srader
  • Gardiepy-Peloquin Communication Scholar Award: Kelsay (Gardiepy) Rychener
  • Outstanding Graduating Exercise Science Student: Heike McNeil
  • CLIO History Award: Melisa Ortiz Berry

Library

  • Library Research Award: Steve Silver

Music & Performing Arts

  • NCU University Choir & Orchestra: “Amazing Grace”
  • Outstanding Music Graduate Award: Karen De Young
  • Outstanding Christian Worship Graduate Award: Karen De Young

Christian Ministry

  • The William T. Siefke Evangelism & Church Growth Award: Troy Dean
  • The Siefke Preaching Scholarship Award: AJ Swoboda
  • The Siefke Potential for Preaching Scholarship Award: Doyle Srader
  • Stone Campbell Journal Promising Scholar Award: Agam Iheanyi-Igwe
  • Zondervan Biblical Language Award: Melisa Ortiz Berry
  • Robert Sullivan Family Award for Creativity in Ministry: Keith Potter

Teacher Education

  • Excellence in Teaching: Kathy Owen
  • Outstanding Teacher Leadership: Kathy Owen
  • Excellence in Master of Teaching: Kathy Owen
  • Outstanding Master of Teaching Leadership: Kathy Owen
  • Excellence in School Counseling: Kathy Owen
  • Outstanding School Leadership: Kathy Owen

Student Development

  • Chi Alpha Sigma Initiates: Sarah Freeman
  • Student Leader of the Year: Michael Fuller
  • ASNCU Senior of the Year: Katia Burke
  • ASNCU Faculty of the Year: Katia Burke
  • ASNCU Staff Member of the Year: Katia Burke

Closing Words and Benediction: President Womack

Noon – 1 PM

Return to timetable

Daniel Gerlach

“The Subtle Eccentric” Public Relations Application in the Field 

Upon learning how to manage crises, implement social research and corporate ethics, build the reputations of clients and organizations, understand global social media trends, and develop a company’s mission, goals, and strategic communication plans, I got to apply my knowledge directly in the field to my brother’s clothing design company, The Subtle Eccentric. This process led to some groundbreaking results and helped the new enterprise start off on the right foot.   

COMM 310, Foundations of Public Relations 

Kelsay Rychener 

L203, poster #7 

10 AM – Noon 

Return to schedule