Vision, Mission, and Values as Competitive Advantage for Convergence Physical Therapy and Performance
Abstract- Vision, mission, and values are core tenants of what makes a business functional and beyond that, what makes a business thrive and leads to long term success. Without a vision, there is no direction for the company. Without mission, the company lacks a why, and the values that a company holds direct how it is going to function and what it is going to focus on and prioritize. Convergence Physical Therapy and Performance is a local Eugene based gym that works with clients in a cash based physical therapy model, as well as a strength training model. This presentation examines the tenants of vision, mission, and values as whole and specifically how they apply to Convergence, all under the guise that vision, mission, and values if used properly can be competitive advantages.
BUS499- Business Strategy and Policy (Honors Thesis Defense)
Christy Silverthorne
10am – Bucher Room