Tag: Silverthorne

Colby Knutzen, Jacob Stoner & Jessica Woods

Strategic Plan for The Eugene Airport Rotary 

Presenting a strategic plan for The Eugene Airport Rotary Foundation, including suggestions for future improvement and analysis of current organizational standing.

BUS 499, Business Strategy and Policy

Christy Silverthorne

P103

1 – 1:30 PM

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Jessica Woods

The Effect of Storytelling on Business Success: How Connection Bridges the Gap Between Product and Consumer

Decades of research have been dedicated to discerning why some businesses are successful and others aren’t. Many analyses have been made, speeches given, and papers written, but the true path to success has eluded discovery while well-meaning pursuers of the answer are overwhelmed with sources of incomplete advice. I’ll be taking four years of business education and combining it with my passion for literature to propose that the missing link between a “by the book” business and true success is the element of story.

BUS 499, Business Strategy and Policy

Christy Silverthorne

S100

4 – 5 PM

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Daniel DeCosta, Harmony Goodman & Ben Morehouse

Haus and Garten New Product Recommendation

We will be creating a presentation that highlights a potential new product for Haus and Garten. This product is an multi-setting hose nozzle. The presentation will include target market information, promotional materials, and prototypes of the product. This presentation will center around the “4 P’s” of marketing: product, price, place, and promotion.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Candy xiaohui He

A marketing plan for Haus & Garten

Based on the SWOT analysis of Haus and Garten, I have identified an opportunity to introduce a new product that aligns with the company’s signature products, which aim to enhance customer service and drive sales. The new product is a foldable, easy-to-carry garden stool that can benefit the company.

Enhancing Customer Service: This garden stool is designed for our customers’ comfort and convenience. It provides them a comfortable and portable seating solution while they tend to their gardens. By offering this product, we aim to elevate their gardening experience and show our commitment to their well-being.

Driving Sales: The introduction of this stool not only enhances our customer service but also presents a new revenue stream. It caters specifically to our target demographic, providing a valuable addition to our product range that aligns perfectly with the needs and preferences of our current customer base.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Zoe Kingsley

MKTG 240 Final Project – Haus and Garten Product Proposal

This final project for MKTG 240 is a proposition for a marketable product for Haus and Garten, with a full marketing proposal and feedback on the company itself. The product in question is a “start-up bundle” which contains tools from a proposed beginner line of gardening products as well as a start-up guide.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Davis Kyser & Avery Lenssen

Haus & Garten product presentation

We worked side by side with the owners of Haus &Garten to help develop a new product line and advertisement for their company. We did extensive research into their business as well as their competitors to look into what works and what doesn’t. We were consistently in touch with one another asking questions and figuring out new advertising strategies.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Talon Larson & Wyatt Pepiot

Haus and Garten Rake

We are presenting our proposed product that we have designed over the course of our marketing class. The proposed product is a rake for the company Haus and Garten. It is very ergonomic and is a very durable rake.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Benjamin Randol

Why Bushnell?: An Analysis of Student Consumer Choice

I will present research conducted by myself and my classmates on the reasons why students decide to attend Bushnell University. Our research includes in-depth interviews with current students about the factors and reasons that motivated their university decision. The information from these interviews will provide insight into the consumer behaviors of Bushnell undergraduate students and what made them choose to attend Bushnell University as opposed to others. I will also analyze the primary factors that influenced these decisions and determine if there are any common themes among them.

MKTG 434, Consumer Behavior

Christy Silverthorne

L203 (click here to view the live stream)

3:30 – 4 PM

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Amanda Sisul & Luke Smith

Protection for Shears

Our project is creating a product for Haus and Garten. There were many options when deciding on what product to create. We decided to create a product that is protection for the shears. To give a visual example it is like what you put on scissors. We are doing this for safety reasons and so that the shears on the pruners remain sharp and don’t rust. This product would greatly benefit the Haus and Garten company.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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Austin Wolfe

Gardening Starter Kit

I will be showcasing a product I want to show to Haus and Garten. The product is a a beginner gardening kit for new gardeners. The idea is to get more people into gardening. With this product we want to make it easy and beneficial for the consumers to use it and to gain a positive experience from it. I hope that the beginner gardening kit will bring pleasure and felicity to those who want to pursue gardening as a hobby or career.

MKTG 230, Intro to Marketing

Christy Silverthorne

Bucher Room

1 – 2:30 PM

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