Colby Knutzen, Jacob Stoner & Jessica Woods

Strategic Plan for The Eugene Airport Rotary 

Presenting a strategic plan for The Eugene Airport Rotary Foundation, including suggestions for future improvement and analysis of current organizational standing.

BUS 499, Business Strategy and Policy

Christy Silverthorne

P103

1 – 1:30 PM

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Jessica Woods

The Effect of Storytelling on Business Success: How Connection Bridges the Gap Between Product and Consumer

Decades of research have been dedicated to discerning why some businesses are successful and others aren’t. Many analyses have been made, speeches given, and papers written, but the true path to success has eluded discovery while well-meaning pursuers of the answer are overwhelmed with sources of incomplete advice. I’ll be taking four years of business education and combining it with my passion for literature to propose that the missing link between a “by the book” business and true success is the element of story.

BUS 499, Business Strategy and Policy

Christy Silverthorne

S100

4 – 5 PM

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Jamison Hanson & Jessica Woods

Herzberg’s Two-Factor Theory at the University Level

Herzberg’s Two-Factor theory demonstrates workplace success and satisfaction through analyzing motivational and hygiene factors. Our presentation will take this theory and transform it into a university context, showing the factors that differentiate a working university from a successful university. We will use Bushnell as an example and show where our university stands according to specific factors that determine without bias, student satisfaction or dissatisfaction.

BUS 415 – Group and Organizational Behavior

11:00am – 12:00pm L203 (Poster Contest)

Jessica Woods & Tierra Dumlao

Aqua Jogger Safety Bracelet

AquaJogger’s potential new product, the Safety Bracelet, is a device created to enhance water safety by use of multiple alarms and lights with sensing equipment. The presentation will include a description of the device, full marketing plan, and information on target audiences as well as current marketing trends within related competition.

MKTG 330 – Marketing

Christy Silverthorne

9:00am – 11:00am L203