Tag: Veach

Jennifer Banning, Gabe Fatooh, Purity Maina & John Stephens

New Product Expo – GameStop eSports

GameStop once dominated the retail gaming industry through sales of physical games, consoles, systems, and accessories. Since 2013, GameStop’s revenues have steadily declined as video game manufacturers are offering downloadable games through their own digital storefronts. For GameStop to survive, they will need to re-position the company to satisfy customer needs in a familiar yet different way.

We will present a marketing strategy focused on GameStop’s re-positioning into eSports, the rapidly developing competitive video gaming industry. Utilizing an arena model, GameStop will provide training for teams, and facilities for lease for events and tournaments, in a unique environment.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Lillian Bauer, Drayton Caoile, Madison Clark & Jamison Hanson

A New Outdoor Experience

A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom’s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom’s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Keishon Dawkins, Halle Neumann, Kalina Rojas & Steven Schlabach

New Project Expo- Gatorade Pre-Train

Gatorade will develop a pre-workout that is plant based and sustainably sourced. This will further solidify loyalty of the existing market of athletes. It will also penetrate a different market segment of environmentally conscious people that may not have previously been reached. There will be a product demonstration, brochure explaining product importance, and a prospective customer interview.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Mason Delamarter, Melody Garcia, Daniel Quirk & Nathan Wirth

Prime Student+

The company we have created a new product for is Amazon, an American multinational technology company. We will be creating a new branch of the Prime Student subscription service called Prime Student+, which will allow students to pay an additional fee per semester/term for full access to thousands of textbooks, both in physical and digital editions.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Paul Hayter, Sam Hayter, Alexus Hernandez & Leslie Reynaga

Verizon

We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.

According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.

The proposed idea is a new system that users can buy points.

$30 = 10 points

$40 = 15 points

$50 = 20 points

Etc.

Then using the points, they purchase what services they want.

Unlimited Data: 10 points

100 minutes calling: 2 points

Unlimited Text: 8 points

5 GB Data: 4 points

Etc.

(The prices and points are just examples, not actual proposed prices)

The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Hannah Hull, Liz Jarvis, Tyler King & Jacob Lilley

Marketing 330 Product Proposal: Bringing Back the Classics of the Past

We will give an Oral Presentation for Marketing 330 Product Proposal: Bringing Back the Classics of the Past. This presentation will describe a product development proposal for Chevy.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Alessia Righi

Brexit: a precarious step toward de-globalization

In 2016, to the astonishment of Great Britain and the rest of the world, the UK became the first country to leave the European Union. This study analyzes the motives behind the revolutionary decision known as “Brexit”, examining the economic impacts on the different stakeholders involved. Moreover, this study builds on previous research, presenting a new approach to understanding Brexit from the resource-based and institution-based views. With use of data from economic prospects and government documents, the researcher surveyed the benefits and challenges of Brexit for Great Britain as a whole, for its businesses, and for its citizens. The findings reveal that Britain will survive the exit from the union, but it will be economically worse-off and a more inward-looking place. The study concludes that this event perfectly aligns with the forecast that the world is heading toward de-globalization.

BUS 219, Global Business

Timothy Veach

1 – 2 PM

P114

1 – 2 PM

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Ashley Alldridge, Katia Burke, Daniel Gerlach, & Alex Nyman

Instant Pot Smart WIFI: Sectioned Edition 

This presentation includes a new product expo booth feauturing a prototype of the Instant Pot Smart WIFI: Sectioned Edition, a pressure cooker designed to bring convenience to your countertop. Through the presentation of this product and the highlighting of its new features, capabilites and compatibility with existing technological applications, our new cookware differentiates itself from the other competitors in the market. We will be discussing its practical applications and the marketing strategies that we will employ. This product will add value to any home, at any time.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Liam Bedford, Amy Burbee, Zach Flanders , Jennifer Herrera, & Gunnar Lassen

Epic Provisions – PNW Elk 

The new Pacific Northwest (PNW) line of Epic bar introduces it’s first organic, nature-inspired, Elk bar line that aligns with the Whole Animal Project.  This new flavor option fits perfectly with the “Live Wild, Eat Free” slogan and will specifically emphasize the bountiful PNW offerings.  Elk provides healthy protein options that are preservative, gluten-free, without MSG and sugar and honors our ancestor’s diets that continue to respect nature and clean eating.    

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Hannah Bucher, Kelsie Hellwege, Brad Keller, Logan Oakerman & Ryann Reeves

Starbucks Buff Blend 

Our project consists of a booth presenting at a new product expo, introducing the Starbucks Buff Blend. This is based on evidence that this product will be successful in its target market. Moreover, our booth will include a digital presentation of how our product will succeed and benefit the market. We will also have an array of sample product prototypes for our booth visitors to test out.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Shawn Carson, Malik Corey & Makenna Hadaller

Smart Nutrition   

Our product is a cutting board, but this is not an ordinary wooden or plastic cutting board from the store that will only last a few months. This cutting board is able to protect the knife from going dull longer. Our cutting board will help everyone from athletes, chefs, those who want to eat healthy and everyday people. With our cutting board Smart Nutrition, you can cut, weight and dispense accurate portions. This kitchen must-have will help save time, improve cooking skills and help promote healthy eating. Smart Nutrition has multiple surfaces to prevent cross-contamination. The scale can measure in grams, kilograms, ounces, pounds, and milliliters. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Daniel Carter, Ethan Crofts, Gage Garcia, Shawn Johnson & Ray Thomas

Cabela’s ATLAS app 

We are developing a prototype app that will be a very resourceful tool for hunters and outdoorsman and present it with a prototype of the app and a powerpoint   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Julian Hernandez, Jose Magana, Jovany Sanchez & Nicolas Schapochnik

Nike Smart Soccer Ball 

In the world of sports, technology is building better athletes, and keeping them safer on the field. With that in mind, we came up with the idea for an innovative product for Nike, a smart soccer ball that allows players to take their game to the next level. 

The Nike SS ball is a smart soccer ball that a sensor-packed inside that connects with an iOS or android app via Bluetooth and sends your game data to your device. The application presents an immense amount of data like speed, RPM, and impact zone on the ball. Not only does the Nike SS Ball allow users to easily identify strengths and weakness of their kicks it also provides detailed coaching instructions to help improve a shot’s bend or knuckle. The app has tutorials to help beginners and includes progress recording as a regular fitness service. 

It even turns training into a mission mini-game, as if the kicks had to go through a virtual wall, for example, making you kick a specific height to improve placement. After using a full charge, which can last up to two a thousand kicks, the ball can be powered by a wireless charger. In addition to free kicks, this product is suitable for penalty kicks, long-range passes, corner kicks and goal shots. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Ikani Naulu, Sarah Reinecker, Dylan Silva & Kyler Stutzman

McDonald’s Grilled Chicken McNuggets 

For our ACE Day presentation, our job was to create a new product aimed to be introduced to an existing company or business. We have created the Grilled Chicken McNugget for the famous fast-food restaurant McDonald’s. Through our presentation, we will be sharing all the information we have learned about a product mix, target segments, branding, and corporate objectives from our marketing course in our brand new product. The presentation will be a mock expo style booth, showcasing our product with visual materials, a prototype, research, credit to the current brand, and how our new product idea will be successful.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Michael Andrews, Dominic Cantu & Andres Martinez

New product Expo: Swoosh Scooter

Our expo booth will introduce a new and fun form of transportation to Eugene, an electric scooter that you can rent off from one of its locations. We are partnered up with Nike and Bird. We want to showcase our product and the marketing mix that we constructed. Our target segments with the Swoosh Scooter are primarily college students that attend the University of Oregon and NCU. The objective of our expo booth is to identify the product and marketing mix with Nike and Bird.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Dani Baker & Canyon Dwyre

New Product Expo: Chewy Fuel

Our product is a chewing gum that contains caffeine developed under Wrigley chewing gum to accommodate to their business strategy. This is developed as an alternative to coffee and energy drinks which contain large amounts of caffeine and sugars. Our target market is 18 to 25 year olds who are looking for healthier ways to get their daily caffeine. The objective of our booth will be to introduce the new product and stimulate potential new customers within the market.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Mary Grace Blaser, Jessica Garner & Madeleine Rosebrook

New Product Expo: Umpqua Dairy-Free Ice Cream

Our objective is to introduce a new line of dairy-free ice cream for Umpqua Dairy since there is a growing market for dairy-free products. Based on our research, we believe the addition of this product will enhance their competitive advantage in the industry. The purpose of our booth is to provide potential consumers with product samples, as a well as our research and knowledge on its anticipated success.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Logan Davis & Jacob Plunkett

New Product Expo: Space-Saving Chair

Our product is a chair that folds into a bench. This is developed for Resource Furniture to help improve their selection of space-saving furniture. Our presentation will be to demonstrate our product, show the marketing plan, and how it will improve the company’s ability to reach their target audience.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Zach Drach & Joshua Goins

New Product Expo: Extra “Space” Gum

Our product that we are showcasing is a new gum distributing container for used gum after it has been chewed. The company our new product is for is “Extra” gum; we hope to use this product to build additional market share with new customers along with building a positive environmental view of our company to customers. We hope to use this booth at ACE day to create conversation about our new product (Extra space gum), as well as to showcase the marketing mix and promotional strategy of our product.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Ana Paredones & Jane Taimalie

New Product Expo: Apple Air Boom

Apple Inc. is expanding our product line with the introduction of Air Boom headset. We will be demonstrating the applications of our marketing mix in our product to attract customers in the exciting experience of our new product at our booth.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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