Comparing the Effectiveness of Persuasive Appeals for Struggling Athletes
There are a significant number of persuasive appeals that coaches, professors, and academic support staff employ to encourage athletes to seek help when they are struggling with their coursework. A study conducted compares the effectiveness of three different categories of those kinds of appeals: fear, the injunctive norm, and cognitive dissonance. Student-athletes were asked to view and rate appeals designed to fit these categories with the goal of encouraging them to ask for help early when academic issues surface. This presentation will cover the results of the study, as well as the procedure, an overview of previous research associated with this topic, and finally some suggestions that can hopefully be of service to those who are in a position to help struggling student-athletes in the future.
COMM 499, Senior Capstone
Doyle Srader
R100
2:30 – 3 PM