Tag: Rychener

Jasmine Aguilar

A Campaign Gone Global

Student interest in study abroad is on a continuous rise, however the number of participating Bushnell students have gone down. To resolve this, a public relations campaign plan was specifically designed for the Bushnell Global Programs. The planning model used in the campaign plan was the R.O.S.T.I.R model, which stands for research, objectives, strategies, implementation, and reporting. Research was conducted by using peer-reviewed articles, textbooks, and comparing other universities’ programs. This information gathered was put into the campaign plan to support decisions made. The campaign plan is to be used by the faculty advisor of Bushnell’s Global Programs and the student global ambassadors as a yearlong plan and tool to promote the program and increase participation rates. At the end of the campaign plan, the faculty advisor and student global ambassadors can reflect on whether objectives were met and can continue to utilize the plan in the following years. Keywords: global programs, study abroad, public relations, campaign plan

COMM 499, Senior Capstone

Doyle Srader and Kelsay Rychener

PFB 003

2:30 – 3 PM

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Kaylyn LeRoy

Women in Leadership in Public Relations

This project is based on women who are in positions of leadership in the public relations field and how they got to be where they are today. Although the world of PR and advertising certainly includes women, when you get up into the chain of command, women only make up 30% of leadership roles. This study is focused on women who are in the 30% and how they got to be where they are today.

COMM 499, Capstone

Kelsay Rychener

L203

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12:30 – 1 PM

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Alyssa Perovich

Light & Honey Ministries: Strategic Plan 

Light & Honey Ministries is a web-based ministry outreach focused on using biblical backing to address current issues that young women face today. Our topics will range from friendship and community to grief and sin. From a background of leadership and vulnerability, I have been inspired to begin L&H to offer a bible study in a format that reaches an audience immersed in a media-centered society. Presented in a blog format, L&H will create content using the Word to teach lessons, lead discussions, and inspire further conversations. As Psalm 119:103-105 reflects, the Word is a light to our path and honey from our lips.   

COMM 499, Senior Capstone

Kelsay Rychener

L203

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1:30 – 2 PM

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Sarah Reinecker

Public Relations campaign for Incline Basketball Academy 

The following presentation is an overview of a Public Relations Campaign for Incline Basketball Academy. This is a non-profit AAU basketball organization that is built on “character, love, and loyalty.” The objective was to assist their Director of Basketball Operations in promoting their organization in the community of Eugene, while planning and hosting a grand opening event for their new basketball arena, “The Five”. 

COMM 499, Capstone

Kelsay Rychener

Noon – 12:30

L204

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Brooklyn Rodriguez

Compassion and the Restoration of Worthiness 

Homelessness is a reality that deeply effects the city of Eugene. As a part of this community, what does it look like to engage with and relate to the unhoused? Many of us carry misconceptions that limit us from truly being able to do so, or, in other cases maybe the crisis feels so overwhelming that paralysis takes over and it feels too big to do anything at all. In this vital conversation, I want to guide people through challenging their own thoughts around homelessness. It is by the power of others experiences and stories that we often soften and find a deep care for the world around us. So, how do we look through the lens of seeing ALL as image bearers and treating the most vulnerable in our city with dignity, love, compassion, and care? 

COMM 499, Senior Capstone

Kelsay Rychener

L203

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1 – 1:30 PM

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Anthony Wurst

Convincing Convincability

What is the purpose of message delivery? When we make the effort to communicate a message, we are hoping to produce some sort of change in the recipient(s). In this presentation, we summarize three articles that discuss the results of studies involving the Elaboration Likelihood Model (ELM) of persuasion as they attempted to affect change in their targets. We then discuss a common theme that all three shared as they attempted to focus on ELM’s central route of message elaboration in their message targets. The theme will then be applied to the articles and we shall make an application of our findings using George Washington’s (1796) farewell address.

COMM 342, Survey of Communication Theory

Kelsay Rychener

Bucher Room

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2 – 2:30 PM

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Daniel Gerlach

“The Subtle Eccentric” Public Relations Application in the Field 

Upon learning how to manage crises, implement social research and corporate ethics, build the reputations of clients and organizations, understand global social media trends, and develop a company’s mission, goals, and strategic communication plans, I got to apply my knowledge directly in the field to my brother’s clothing design company, The Subtle Eccentric. This process led to some groundbreaking results and helped the new enterprise start off on the right foot.   

COMM 310, Foundations of Public Relations 

Kelsay Rychener 

L203, poster #7 

10 AM – Noon 

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