Tag: BUS

Robbie McGowen

Film Industry as Tourism

In part one of this project, I will examine Hollywood tourism which is traditionally defined as the iconic filming locations associated with films and television shows we all know and love. The tourism industry in Hollywood also includes but is not limited to destinations such as Comic-Con, Hollywood Walk of Fame, and film studio tours. I will examine the sizable role nerd culture has played in the rise of conventions both domestically and abroad. I will also examine the moral and ethical issues regarding Hollywood cemeteries, tours to celebrities’ houses, and other similar issues.

In part two, I will examine the film industry as tourism. Film and television productions do not film often in Los Angeles like in the old days. The most common places are Toronto and Vancouver in Canada, as well as Atlanta, Georgia, and many summer blockbusters film in places like England, Australia, and Bulgaria for tax credits. In addition to these perks, a production brings in hundreds, if not thousands of cast and crew members to these local destinations. These crew members build sets, support and pay local business, and hire locals as crew members and sometimes even as extras. Many of these sets have gone on to become tourist destinations like the Hobbit houses in New Zealand, the sand huts in Tunisia from Star Wars: A New Hope, and many more. A town like Bozeman, Montana gets a lot of Star Trek related tourism because of its association with the iconic show and likewise the show Yellowstone. I will examine the potential economic impacts to these cities, specifically smaller places such as Tbilisi, Republic of Georgia. I will also explore the ethical, moral, and political impacts to the film industry regrading places like China and Saudi Arabia. This is an industry that generates between $88 and $100B globally.
In part three, I will examine sports entertainment events like the Super Bowl, and WWE WrestleMania. These are global events that are both sports, but are presented and produced like any other Hollywood production. These events also bring in people from all over the world who contribute to the local economy, as well as the athletes and crew involved being tourists themselves.

BUS 507 – Entrepreneurship

Dr. Pete Diffenderfer

11am – P003

Amanda Torres-Sanchez, Gabriel Fatooh, Melody Garcia, Jacob Lilley, and Kyle Aure

NEO Project

This team is creating an organization that investigates near earth objects (NEOs) and formulates an organizational plan to neutralize the threat that NEOs pose to earth. NEOs are comets and asteroids which have orbits that come in proximity to earth. Our five team members are developing separate departments within the organization. In our hierarchical organizational structure, Amanda serves as the Chief Executive Officer, Jacob as the Chief Technology Officer in charge of logistics and strategy, Kyle as the Chief Financial Officer in charge of finances and technology, Gabe as the Chief People Officer in charge of communications and ethics, and Melody as the Chief Sustainability Officer in charge of crisis management. Our research leads us to use the kinetic impactor technique to neutralize NEO threats. To determine this as the appropriate technique, we consider factors such as deflection effectiveness, probability of success, risk of failure, logistical factors, time to execute, and total strategy costs. This team not only formulates a strategy to combat NEO’s, but more importantly develops an organization that sustains the strategy.

BUS 415 – Group and Organizational Behavior

Pete Diffenderfer

11:00am – 12:00pm L203 (Poster Contest)

Jessica Woods & Tierra Dumlao

Aqua Jogger Safety Bracelet

AquaJogger’s potential new product, the Safety Bracelet, is a device created to enhance water safety by use of multiple alarms and lights with sensing equipment. The presentation will include a description of the device, full marketing plan, and information on target audiences as well as current marketing trends within related competition.

MKTG 330 – Marketing

Christy Silverthorne

9:00am – 11:00am L203

Kemy Deschamps

Aqua-Jog Support

The product I’ll present is a product called Aqua-Jog support. The product is a swimwear clothing with a belt inside wrapped to help support the user and enhance their movement when jogging or exercising in water. The swimwear also comes with waterproof pockets to protect the consumer’s device as it saves them a lot of trouble. The product can fit anyone from size XS to 3XL, has the color light green with blue wording, and the minimum purchase is $60. This product is targeted for those who are disabled or need anatomical assistance to help move their muscle when exercising. Purchasing patterns may excel due to the fact that many clients need the extra care and support to have fun working out while feeling more independent. This can apply to many people around this country, I would market the product online and partner with Amazon.

MKTG 330 – Marketing

Christy Silverthorne

9:00am – 11:00am L203

Miriam Gutierrez

Remote Work

This presentation will dive deep into the issues, opportunities, and future of remote work. It will start by researching how the utilization of technology created the idea of working out of the office. Currently, there has been a major shift to remote work due to Covid-19. Industries like hospitality, retail, manufacturing, telecommunication, and medicine were impacted differently by the pandemic. Some industries have embraced remote work while others are pushing the workforce back into the office. The presentation will discuss the negative and positive effects of remote work on workers and the company. It will conclude by exploring the future implications and trends of remote work.

BUS 415 – Group and Organizational Behavior

Pete Diffenderfer

11:00am – 12:00pm L203 (Poster Contest)

Peyton Ritchie & Kayla Williams

Aqua Jogger Belt – Infant Seat

We will present a successful marketing plan for our product, which is an infant seat that connects to the original Aqua Jogger belt. Our goal for this product is to allow active mothers to workout with their infants and save money on childcare.

MKTG 330 – Marketing

Christy Silverthorne

9:00am – 11:00am L203

Jennifer Banning, Gabe Fatooh, Purity Maina & John Stephens

New Product Expo – GameStop eSports

GameStop once dominated the retail gaming industry through sales of physical games, consoles, systems, and accessories. Since 2013, GameStop’s revenues have steadily declined as video game manufacturers are offering downloadable games through their own digital storefronts. For GameStop to survive, they will need to re-position the company to satisfy customer needs in a familiar yet different way.

We will present a marketing strategy focused on GameStop’s re-positioning into eSports, the rapidly developing competitive video gaming industry. Utilizing an arena model, GameStop will provide training for teams, and facilities for lease for events and tournaments, in a unique environment.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Lillian Bauer, Drayton Caoile, Madison Clark & Jamison Hanson

A New Outdoor Experience

A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom’s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom’s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Keishon Dawkins, Halle Neumann, Kalina Rojas & Steven Schlabach

New Project Expo- Gatorade Pre-Train

Gatorade will develop a pre-workout that is plant based and sustainably sourced. This will further solidify loyalty of the existing market of athletes. It will also penetrate a different market segment of environmentally conscious people that may not have previously been reached. There will be a product demonstration, brochure explaining product importance, and a prospective customer interview.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Mason Delamarter, Melody Garcia, Daniel Quirk & Nathan Wirth

Prime Student+

The company we have created a new product for is Amazon, an American multinational technology company. We will be creating a new branch of the Prime Student subscription service called Prime Student+, which will allow students to pay an additional fee per semester/term for full access to thousands of textbooks, both in physical and digital editions.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Paul Hayter, Sam Hayter, Alexus Hernandez & Leslie Reynaga

Verizon

We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.

According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.

The proposed idea is a new system that users can buy points.

$30 = 10 points

$40 = 15 points

$50 = 20 points

Etc.

Then using the points, they purchase what services they want.

Unlimited Data: 10 points

100 minutes calling: 2 points

Unlimited Text: 8 points

5 GB Data: 4 points

Etc.

(The prices and points are just examples, not actual proposed prices)

The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Hannah Hull, Liz Jarvis, Tyler King & Jacob Lilley

Marketing 330 Product Proposal: Bringing Back the Classics of the Past

We will give an Oral Presentation for Marketing 330 Product Proposal: Bringing Back the Classics of the Past. This presentation will describe a product development proposal for Chevy.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Ashley Alldridge, Mary Grace Blaser, Gage Garcia & Ikani Naulu

Team Andrews Capsim Project

Within the business simulation, Team Andrews sought to provide state of the art technology at reasonable prices, with priortizing the ever-changing wants and needs of our customers. We implemented both a niche cost strategy and a differentiation strategy to create desirable products. Our three products included Able, After, and Alpha in which each focused on different segments of the market. We based our weekly decisions and measured our succes on the following: Sales, ROS, leverage, contribution margin and market share. We prioritized employee training hours and recruiting expenditures. In the end, Able was our cash cow, our other products remained stable and we never had to take out an emergency loan. 

BUS 499, Business Strategy and Policy
Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Hannah Bucher, Makenna Hadaller, Jennifer Herrera & Orin Johnson

Team Chester Capsim Final Presentation

Chester has offered reliable products to mainstream customers over the past 8 weeks. Our brands offer value by providing unique, affordable options to fit our customer’s lifestyle and needs. We adopted a Cost Leader with a Product Lifecycle Focus, which gains a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. Our products included Cake, Cookie, Cupcake, and Cracker. We have a clear understanding of how our strategy and mission statement relate to our execution, along with how much we aligned our decisions to them. We delivered all relevant information necessary for full understanding on our strategy, and included what we could have done different. Dissection and evaluation of our Product Life Cycles is both thorough and extensive and includes both our success and failure. We spend time looking into our Human Resources, and how HR and Automation, Payroll issues, Retention/attrition issues, and Training $$$ Spent (among others) did over the course our life in relation to each other. Our critique of foundation company success measures is thorough, and we dive into what we have learned about our strategy over the course (both the good and bad). In closing, we make final year projections and wrap up the overall success of the Chester Sensor Company. We project that Chester will end strong in R&D, Marketing, Production, and Finance, and is set to continue growing and building through the foreseeable future.

BUS 499, Business Strategy and Policy

Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Ethan Crofts, Brandon Mills & Kelsie Helleweg

Baldwin Sensors

Throughout this presentation we will be going in depth of our teams journey throughout the past eight weeks of running a business. We will be covering our mission statement, business strategy, the products we created and their life cycles, the positioning of those products, success measures, HR findings, and what we project to come from our business. Throughout this whole process we created two products in two different market segments, high tech and low tech, and did what we thought was best in order to make those products and our business succeed.

BUS 499, Business Strategy and Policy
Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Gunnar Lassen, Caroline Meili & Logan Oakerman

Team Digby BUS499 Capstone Simulation

Mission Statement

The Digby Company is focused on creating a series of both high-tech and low-tech products to suit the needs of all customers.

Strategy

Digby prioritizes investment in research and development to support innovation which exceeds consumer expectations on multiple price levels.

Product Life Cycles

The starting price for our product Diesel was set at 45$ per unit, with specifications regarding performance and size set at 7.4 (performance) and 12.6 (size). The first shift capacity for Diesel was set at 350 units. The investment approach towards marketing regarding promotion and budget were moderate. We have classified Diesel as our secondary product with Daze as the primary product. Diesel would be considered closer to the high-tech end of the industry. Diesel’s positioning was placed slightly ahead on the perceptual map. 

The starting price for our product Daze was set at $35 per unit. The starting first shift capacity was set at 800 units. Performance and size were set at a respective 6.4 (performance) and 13.6 (size). We maintained a similar approach as displayed for Diesel regarding our investment in marketing promo and budget. Daze has remained as our main product closer to the low-tech end of the industry. The positioning for Daze relative to the perceptual map was also slightly ahead. 

Product Positioning

With the provided debrief rubric, product positioning scores started at relatively satisfactory levels for Diesel, who saw trouble in the following two rounds based on a scoring system of 0-1.5 with 0 being most desirable. Diesel’s score was brought down to a resounding 0 by the end of round five, marking maximum ideal positioning. Daze never exceeded 1.84 and reached a low of 0 in round four.

Success Measures

The Daze contribution margin was consistently exceeding expectations with a maximum of 43.7% compared to the desired 35% and never dipping below its starting rate of 26.2%. Diesel saw steady growth from 27.8% to 33.7%, staying satisfactory despite an initial loss of 4%. Additional benchmarks were stock prices, which took a hit as positioning fell to unsatisfactory levels and rose again upon product fixes.

Human Resources Findings

Our human resources plan has been consistent with gradual adjustments along the way. We began the first few years with only 20 training hours, but we increased to 60 shortly after. The employee recruitment began with $2,500 per employee while increasing to the maximum of $5,000 shortly after. Also, our company’s automation ratings began small but have increased slowly over time.

Future Projections

As we continue to move into the next two years of company development we are lowering prices to better position ourselves. In addition, we are continuing to put money into marketing and promotional budgets to better position ourselves moving forward.

BUS 499, Business Strategy and Policy
Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Ethan Pentony, Rachel Rhoads, Brevin Russnogle & Nico Wolff

Team Erie Final Presentation

Our research will showcase our findings from decision based data we’ve collected the past seven weeks. Topics addressed will not only go over how our company did from year to year, but it will also be accompanied by comparative data of other teams in the class. Our research also shows the extent of change needed throughout the weekly decisions that would positively and negatively affect our company and the changes made in efforts to make company more successful week to week. This can be seen throughout topics such as Human Resource findings, success measures, product life cycles, and product positioning where we analyze how our decisions affected the company overall.

BUS 499, Business Strategy and Policy

Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Alessia Righi

Brexit: a precarious step toward de-globalization

In 2016, to the astonishment of Great Britain and the rest of the world, the UK became the first country to leave the European Union. This study analyzes the motives behind the revolutionary decision known as “Brexit”, examining the economic impacts on the different stakeholders involved. Moreover, this study builds on previous research, presenting a new approach to understanding Brexit from the resource-based and institution-based views. With use of data from economic prospects and government documents, the researcher surveyed the benefits and challenges of Brexit for Great Britain as a whole, for its businesses, and for its citizens. The findings reveal that Britain will survive the exit from the union, but it will be economically worse-off and a more inward-looking place. The study concludes that this event perfectly aligns with the forecast that the world is heading toward de-globalization.

BUS 219, Global Business

Timothy Veach

1 – 2 PM

P114

1 – 2 PM

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Liam Bedford, Amy Burbee, Zach Flanders , Jennifer Herrera, & Gunnar Lassen

Epic Provisions – PNW Elk 

The new Pacific Northwest (PNW) line of Epic bar introduces it’s first organic, nature-inspired, Elk bar line that aligns with the Whole Animal Project.  This new flavor option fits perfectly with the “Live Wild, Eat Free” slogan and will specifically emphasize the bountiful PNW offerings.  Elk provides healthy protein options that are preservative, gluten-free, without MSG and sugar and honors our ancestor’s diets that continue to respect nature and clean eating.    

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Hannah Bucher, Kelsie Hellwege, Brad Keller, Logan Oakerman & Ryann Reeves

Starbucks Buff Blend 

Our project consists of a booth presenting at a new product expo, introducing the Starbucks Buff Blend. This is based on evidence that this product will be successful in its target market. Moreover, our booth will include a digital presentation of how our product will succeed and benefit the market. We will also have an array of sample product prototypes for our booth visitors to test out.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Shawn Carson, Malik Corey & Makenna Hadaller

Smart Nutrition   

Our product is a cutting board, but this is not an ordinary wooden or plastic cutting board from the store that will only last a few months. This cutting board is able to protect the knife from going dull longer. Our cutting board will help everyone from athletes, chefs, those who want to eat healthy and everyday people. With our cutting board Smart Nutrition, you can cut, weight and dispense accurate portions. This kitchen must-have will help save time, improve cooking skills and help promote healthy eating. Smart Nutrition has multiple surfaces to prevent cross-contamination. The scale can measure in grams, kilograms, ounces, pounds, and milliliters. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Daniel Carter, Ethan Crofts, Gage Garcia, Shawn Johnson & Ray Thomas

Cabela’s ATLAS app 

We are developing a prototype app that will be a very resourceful tool for hunters and outdoorsman and present it with a prototype of the app and a powerpoint   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Julian Hernandez, Jose Magana, Jovany Sanchez & Nicolas Schapochnik

Nike Smart Soccer Ball 

In the world of sports, technology is building better athletes, and keeping them safer on the field. With that in mind, we came up with the idea for an innovative product for Nike, a smart soccer ball that allows players to take their game to the next level. 

The Nike SS ball is a smart soccer ball that a sensor-packed inside that connects with an iOS or android app via Bluetooth and sends your game data to your device. The application presents an immense amount of data like speed, RPM, and impact zone on the ball. Not only does the Nike SS Ball allow users to easily identify strengths and weakness of their kicks it also provides detailed coaching instructions to help improve a shot’s bend or knuckle. The app has tutorials to help beginners and includes progress recording as a regular fitness service. 

It even turns training into a mission mini-game, as if the kicks had to go through a virtual wall, for example, making you kick a specific height to improve placement. After using a full charge, which can last up to two a thousand kicks, the ball can be powered by a wireless charger. In addition to free kicks, this product is suitable for penalty kicks, long-range passes, corner kicks and goal shots. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Ikani Naulu, Sarah Reinecker, Dylan Silva & Kyler Stutzman

McDonald’s Grilled Chicken McNuggets 

For our ACE Day presentation, our job was to create a new product aimed to be introduced to an existing company or business. We have created the Grilled Chicken McNugget for the famous fast-food restaurant McDonald’s. Through our presentation, we will be sharing all the information we have learned about a product mix, target segments, branding, and corporate objectives from our marketing course in our brand new product. The presentation will be a mock expo style booth, showcasing our product with visual materials, a prototype, research, credit to the current brand, and how our new product idea will be successful.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Scholar Lunch

Come to L203 at noon. If you’re one of the first to arrive, you can have free pizza. The meal’s entertainment consists of five minute talks by representatives from majors and minors across campus. Speakers will take a single idea they learned from their major or minor coursework, explain it, explain why it’s useful or beautiful, and explain why they personally love it. Scheduled speakers:
Courtney Alldridge, Business
Angela Cusano, Communication
Tessa Galindo, Spanish
Andres Martinez, Accounting
Gabrielle Morales, English
Jordan Norris, Psychology
L203
Noon – 1 PM
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Courtney Alldridge, Jenna Christenson & Josh Goins

Business Capstone
Cost Leader with Product Lifecycle Focus. Our extraordinary products are tailored for technology-oriented customers. We provide world-class products backed by fanatical support, delivering an exceptional experience. We also drive great returns for our stakeholders, which include our customers, stockholders, management and employees.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
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Michael Andrews, Joshua Chesnut, Olisaemeka Obianozie & Jacob Pitts

Baldwin Branch
Baldwin is committed to improving the quality of life and human capabilities of society through fostering innovation and conducting rigorous research.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
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Antonio Campos-Perez, Tyler Farmer, Harley Gilpin & Austin Tyner

Andrews Tech. Company
Andrews is a multimillion dollar company. We manufacture sensors, which we market to other manufacturers. They put out products into the devices they sell. Out company was created when the government split a monopoly into identical competitors. Sensors are devices that observe physical conditions. For example, the average cell phone contains dozens of sensors that allow it to interpret touch, spatial orientation, and signal strength. New sensor businesses are created every day in areas as diverse as security, aeronautics and biomedical engineering.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
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Tomás Carradero, Jessica Garner, Ben Olive & Lauren Oliver

Capsim Team Digby
Our mission is to provide a Broad Cost Leader strategy that keeps a strong presence in both high- and low-tech segments. We will strive to keep a competitive advantage over our competition by providing superior products. We attempt to keep our costs at a minimum based on the market. Our ability to keep products in both high- and low-tech will allow us to stay relevant in both segments. Higher-priced products for the industry offer solid value. Our stakeholders are bondholders, customers, stockholders and management. Our automation levels will be high, to keep productions costs low. After we establish our cost leadership position, we will reevaluate our strategy as a whole.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
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