Michael Andrews, Dominic Cantu & Andres Martinez

New product Expo: Swoosh Scooter

Our expo booth will introduce a new and fun form of transportation to Eugene, an electric scooter that you can rent off from one of its locations. We are partnered up with Nike and Bird. We want to showcase our product and the marketing mix that we constructed. Our target segments with the Swoosh Scooter are primarily college students that attend the University of Oregon and NCU. The objective of our expo booth is to identify the product and marketing mix with Nike and Bird.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Dani Baker & Canyon Dwyre

New Product Expo: Chewy Fuel

Our product is a chewing gum that contains caffeine developed under Wrigley chewing gum to accommodate to their business strategy. This is developed as an alternative to coffee and energy drinks which contain large amounts of caffeine and sugars. Our target market is 18 to 25 year olds who are looking for healthier ways to get their daily caffeine. The objective of our booth will be to introduce the new product and stimulate potential new customers within the market.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Mary Grace Blaser, Jessica Garner & Madeleine Rosebrook

New Product Expo: Umpqua Dairy-Free Ice Cream

Our objective is to introduce a new line of dairy-free ice cream for Umpqua Dairy since there is a growing market for dairy-free products. Based on our research, we believe the addition of this product will enhance their competitive advantage in the industry. The purpose of our booth is to provide potential consumers with product samples, as a well as our research and knowledge on its anticipated success.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Logan Davis & Jacob Plunkett

New Product Expo: Space-Saving Chair

Our product is a chair that folds into a bench. This is developed for Resource Furniture to help improve their selection of space-saving furniture. Our presentation will be to demonstrate our product, show the marketing plan, and how it will improve the company’s ability to reach their target audience.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Zach Drach & Joshua Goins

New Product Expo: Extra “Space” Gum

Our product that we are showcasing is a new gum distributing container for used gum after it has been chewed. The company our new product is for is “Extra” gum; we hope to use this product to build additional market share with new customers along with building a positive environmental view of our company to customers. We hope to use this booth at ACE day to create conversation about our new product (Extra space gum), as well as to showcase the marketing mix and promotional strategy of our product.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Ana Paredones & Jane Taimalie

New Product Expo: Apple Air Boom

Apple Inc. is expanding our product line with the introduction of Air Boom headset. We will be demonstrating the applications of our marketing mix in our product to attract customers in the exciting experience of our new product at our booth.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

Return to schedule

Caeli Barnhart, Selina Chacon & Mikaila Riddle

CAPSIM Competition

Mission Statement

“Reliable products for low technology customers: Our brands offer value. Our stakeholders are bondholders, stockholders, customers and management.”

In order to make our company unique, we will produce reliability through our products that focus on satisfying our customer’s needs.

BUS 499, Business Strategy & Policy

Dave Quirk

L204

10 AM – Noon

Return to schedule

Riley Charlish, Bradley Harp & Kenzie Weston

Capsim Simulation

Mission Statement:

As a company we strive for the competitive advantage over our competition. We keep R&D, production and material costs to a minimum, which helps us to keep our prices at the best value. Our reputation is built on the devotion we have to help create exceptionally low-cost products for you, our customers.

Company Strategy: Broad Cost Leader

As a team we chose this to be the best strategy to follow as a guideline due to keeping costs low for our customers but not losing out on producing intermediate lines of products. Being in-between both high and low tech gives up the competitive advantage over other companies because we save costs in many areas including R&D, production and employee costs.  

BUS 499, Business Strategy & Policy

Dave Quirk

L204

10 AM – Noon

Return to schedule

Phoenix Lacque & Aaron McFadden

Business Capstone Presentation

Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.

Our company strives to keep our cot low enough that they are desirable for customers, while keeping the products durable enough to withstand the constant use. We will continue to make products in the low and high tech market for sensors, in order to meet the demands of the most people possible.

BUS 499, Business Strategy & Policy

Dave Quirk

L204

10 AM – Noon

Return to schedule

Michael Loomis

Business Capstone Presentation

Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees. We are going to make premium products for both the high and low tech markets. We will continue to provide the best quality items and will strive to keep our customers happy.

BUS 499, Business Strategy & Policy

Dave Quirk

L204

10 AM – Noon

Return to schedule

Courtney Alldridge, Jenna Christenson

MICRO TOPGOLF

Our product idea is to take TopGolf and bring it to smaller cities by downsizing the facility. This will be accomplished by offering the Top Golf experience to markets that have an appropriate demographic, that will be able to support this type of entertainment. The appropriate demographic will be specifically related to income and wealth of the prospects, and size of the city, along with other factors such as access to land and property that will support the footprint for MICRO TOPGOLF facility. Top Golf typically targets larger cities, but our product is going to target smaller cities. We will overall be creating a MICRO TOPGOLF facility, with fewer bays, floors, and less overall square footage.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

Return to schedule

Caeli Barnhart

National Coalition for Homeless Veterans

The National Coalition for Homeless Veterans is a 501(c)(3) non-profit organization dedicated to providing support for homeless veterans through job training, health care services, and housing opportunities. An analysis of the organization’s Form 990 will discuss the governance and program services offered by the organization. This form also reviews the accomplishments, including the mission statement, revenues, and expenses. The presentation will evaluate whether the organization’s significant activities are favorable or unfavorable compared to prior years. It will provide an overview of the financial statements and different tax schedules. Also it will examine if paid personnel have been properly identified as employees to ensure the correct payroll taxes have been calculated. The overview of the National Coalition for Homeless Veterans will offer insight into the activities and programs of the organization and give a better understanding of how donated resources are being used.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Caeli Barnhart, Riley Charlish, Lauren Oliver, Jacob Pitts

The Half Loaf

For ACE Day, my group will be presenting our product expo for our Marketing 330 class. We will be sharing our product that we have created which is The Half Loaf. We thought of the idea to create the Half Loaf for individual households who may not use as much bread as others and ultimately end up throwing it away. In our product demonstration, we will be sharing the implications and strategies we have learned throughout the Marketing course and applying it to our product. In the presentation we will be showing our new Half Loaf that we have paired up with Wonder Bread and showcasing our new packaging as well. We will be explaining our product, pricing and promotion that we have developed for the Half Loaf. We will also be sharing about our competitors, our SWOT, our goals and objectives and the age group we are aiming for. Throughout the product demonstration, members listening will find out about the difficulties of starting up a new product and the steps that need to be taken in research before it is released.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

Return to schedule

Macy Beierle, Keri Schwarz

Signature Assignment Presentation

The main purpose of this presentation is to create a new prototype and showcase the steps in doing so. The prototype “HI-Coverage Highlight” is unique in more ways than one. This prototype consists of a well-known cosmetic brand’s two best-selling items and mixing them together to create a new makeup product.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

Return to schedule

Antonio Campos, Josh Chesnut, Harley Gilpin

Hybrid Elite Backpack

Whether you’re an elite athlete headed to the gym, competition or the classroom, Hybrid Elite backpack will keep you organized. Featuring multiple pockets, water-resistant fabrics, solar-panels, USB ports and comfortable padded straps to keep you going all day.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

Return to schedule

Selina Chacon

World Wildlife Fund

The non-profit organization World Wildlife Fund has been protecting the future of nature for 50 years. They work in 100 countries and are supported by more than one million members in the United States and close to five million globally. Since they are not for profit, the presenter will be focusing on their Form 990 helping to elaborate on why you should help contribute to their cause. Topics that will be covered are their financials, accomplishments, and their work.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Riley Charlish

YMCA Form 990

I will be presenting how the YMCA fills out their Form 990. A form 990 is a tax form that presents information to the public on non-profits. Since these organizations are tax exempt, this form shows where their money comes from and how they use their money. I will be dissecting selected sections of the form that will give a description of the vital information.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Tyler Farmer

FIFA 990 Form

For my ACE Day presentation, I will be talking about FIFA’s 990 form. The 990 form is a form that organizations must file to the IRS each year. The 990 form disallows non-profit organizations to abuse their tax-exempt status. FIFA was established in 1904 to oversee international competition in soccer. FIFA notably known for the major international tournament the World Cup. This event collected over 901 million dollars in revenue. Which makes this event profitable, even though the World Cup only happens every four years.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Jessica Garner

Food for Lane County Form 990

Food for Lane County is a food bank located in Eugene that collects and distributes food donations to local communities.  They are a 501(c)(3) non-profit organization that must file a Form 990 with the IRS.  The Form 990 being presented shows the financial information for Food for Lane County for fiscal year 2015 and 2016.  The presentation will include an analysis of the financial information included on the Form 990, the purpose of the organization, and a discussion of the additional schedules the organization is required to file with the IRS.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Joshua Goins

The First Tee, Chicago Non-Profit

The First Tee is a nation wide non-profit that incorporates the game of golf into the lives of children and young adults along with the life lessons that come with the game. There are over twelve hundred chapters in the United States and the presenter will focus on the financial statements of the Greater Chicago chapter. The first tee is a 501(c)3 non-profit and because of that they file a form 990. Most tax-exempt organizations that have gross receipts of at least $200,000 or assets worth at least $500,000 must file Form 990 on an annual basis. The presentation will break down the different parts, schedules, and statements inside the form. The different portions will be shared in a manner that is understandable to the general public, and end with an explanation to why (or why not) this is a valid non-profit to donate finances or time.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Lauren Oliver

Girl Scouts 990 Presentation

For ACE Day, I will presenting on the non-profit organization Girl Scouts for the Non-Profit Accounting 470 class. Throughout the presentation the audience will learn about who the Girl Scouts organization is, their history and their 990 Form. The 990 Form is important because it lets the public know their records and gives potential donors some insight before donating to them. It also informs the IRS the nonprofits financial status and see if they meet the qualifications for being tax exempted. Within the presentation there will be slides that cover the organizations service accomplishments, required schedules, IRS Filings, Management, Compensations, Statement of Revenue, Balance Sheet, Financial Statements, Contributions and many more. The purpose of this presentation is to inform audiences on whether or not from the research done, if the organization is a good place to donate to and whether or not their money is going to actually benefit what they are saying will.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Jessica O’Reilly

Holt International Form 990

Holt International is a non-profit organization that uses Christian principals to navigate them through their services of family strengthening, orphanage and vulnerable children care, and adoption services. The presentation will be breaking down their form 990 and presenting it to the audience in order gain insight of how and where their finances are being appropriated. The presentation is distributed as follows: Statements regarding other IRS filings and tax compliance, governance, management, and disclosure; compensation of officers, directors, trustees, key employees, highest compensated employees, and independent contractors; statement of revenue, statement of functional expends, balance sheet, financial statement and reporting; schedule A, Schedule B, schedule C, schedule J, schedule L, schedule O. The Form 990 is an informational tax form that most tax-exempt organizations must file annually. It gives the IRS an overview of the organizations activities. The organizations give an outline of the accomplishments for the previous year to justify the tax-exempt status. The IRS wants to be secure that the organization in question will continue to qualify for their tax-exempt status. Holt International must fill out the Form 990 because their gross receipts and assets are more than $200,000 for receipts and/or $500,000 worth of assets.  The Form 990 requires organizations to describe its mission or any other significant activates, as well as financial details on its revenues, expenses, assets and liabilities.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Anika Rasubala, Alexis Westbrooks

New Umpqua Ice Cream Flavor

Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy’s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company’s that sell chocolate cookies and cream ice cream. For example, one of America’s top ice cream brand, Breyer’s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don’t have is the appeal of a local company. Umpqua is “family owned and family operated”. We are going to show why paying that extra dollar is worth it.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

Return to schedule

Mikaila Riddle

The Humanity and Hope United Foundation

The Humanity and Hope United Foundation is about helping create opportunities in small villages in Honduras. They are a 501(c)(3) non-profit organization and therefore must file a 990. A Form 990 is a way for tax-exempt organizations to report their financials, while keeping it public. This allows the public and the IRS to evaluate the organizations financials and form an opinion. The presenter will be presenting about the mission and vision of this organization, their financials, and any schedules they have to prepare for tax purposes.

ACTG 470, Accounting for Non-Profit Organizations

Stacey Lewis

P103

10 AM – Noon

Return to schedule

Scholar Lunch

Come to L203 at noon. If you’re one of the first to arrive, you can have free pizza. The meal’s entertainment consists of five minute talks by representatives from majors and minors across campus. Speakers will take a single idea they learned from their major or minor coursework, explain it, explain why it’s useful or beautiful, and explain why they personally love it. Scheduled speakers:

  • Calvin Anderson, Christian Ministry
  • Austin Dame, Business
  • Ben Drach, Biology
  • Colby Hanson, Communication
  • Zoe Herron, English
  • Delaney McMahon, Music & Worship Arts
  • Sam Nervino, Exercise Science
  • Chelsea Taylor, Psychology

L203

Noon – 1 PM

Return to schedule

Madeline Bartholomew, Hanna Mack, Joseph Piper

Team Chester Capstone Presentation

Chester’s Mission Statement

“Premium products for mainstream customers. Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.”

Company Strategy

We will be approaching the simulation using the “Differentiator with Product Lifecycle Focus” company strategy. Entering the market with all competitors including ourselves starting fresh we hope to gain an early advantage through high sales from a high tech product. With the introduction of our first high tech product, essentially no time has surpassed allowing for that product to become “old.” This planned successful first quarter will determine our continuing approach. By introducing new products and lowering the manufacturing quantity and price of previous products we plan to capture both the new market, as well as, be a cost leader in the old market. Ultimately, we hope to stop production of old products and sell off our inventory. By keeping a low inventory of old product we minimize the risk of having large inventories that do not sell or sell for the cost of production.

Research & Development: We will have multiple product lines in both segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.

Marketing: We will spend aggressively in promotion and sales. We want every customer to know about us, and we want to make our products easy for customers to find. We will price at a premium.

Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins.

Finance: We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.

BUS 499, Business Strategy and Policy

Dave Quirk

P103

1 – 3 PM

Return to schedule

Daniel Brock, Marina Irish, Nick Rubino

Capsim Simulation Presentation – Digby

Mission Statement

Low-priced products for the industry: Our brands offer solid value. Our stakeholders are bondholders, customers, stockholders and management.

Tactics

Research & Development: We will keep our existing product line and introduce at least one new line, maintaining a presence in both segments. We’ll work to keep our products up to date in each segment despite high automation levels, without sacrificing our cost/price advantage.

Marketing: Our Company will spend modestly on promoting and selling products in our industry. Our prices will be lower than average. After we establish our cost leadership position, we will revisit our situation to explore options to improve awareness and accessibility.

Production: We will significantly increase automation levels on all products. However, because automation sets limits upon our ability to reposition products with R&D, we automate more in the slower moving Low End segments than in the fast moving High End. We will prefer second shift/overtime to capacity expansions.

Finance: We will finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep assets/equity between 2.0 and 3.0.

BUS 499, Business Strategy and Policy

Dave Quirk

P103

1 – 3 PM

Return to schedule

Sierra Brown, Sergio Maldonado, Barton Peterson

Mission Statement for Ferris

Here at Ferris, Our mission is to provide the newest and the most advanced sensors with the highest level of durability. Not only do we seek to provide high quality in our product but also in our customer service to ensure your satisfaction.

Tactics

Research and Development:

we seek to provide our customers with the newest and most relevant products that will do more than satisfy.

Marketing:

Here at Ferris our goal is to promote our product in a way that makes it accessible and easy to find.

Production:

Our team will grow its production volume to meet the needs that we will continue to create. As the needs increase we will continue to meet those needs in a modest way to ensure that we keep up with the demands of high tech products.

Finances:

Our goal is to finance our investments mostly through the issuing of stock and our earnings and bond offerings only if necessary.  As we become an established company we will create a dividend policy and retire stock. We seek to avoid debt in order to allow for greater gains. We will attempt to maintain an assets/equity between 1.5 and 2.0.

BUS 499, Business Strategy and Policy

Dave Quirk

P103

1 – 3 PM

Return to schedule

Austin Dame

DameGood Innovation

This presentation will address the following: innovation, creation, evolution, and future direction of a student-created product. The opening priority is to address what innovation is, and how this concept was applied towards discovering a solution to a problem within the outdoors industry. The next approach in this presentation is to expand on the benefits the product offers and the variety of ways it can be utilized. In this segment, the product will be examined and compared. The following section is to explain the evolution of the product and break down the research and development process. In this stage, the variety of materials, suppliers worked with, and environmental necessities that have been applied to the product will be addressed. The final step is to break down the personal learning process, while expressing the personal future objectives with this product. Essentially, this presentation will take an in-depth look at what happens when a student is developing a product.

MKTG 434, Consumer Behavior

Pete Diffenderfer

Banquet Room, poster #3

10 AM – Noon

Return to schedule

Marya Gogoleva, Jack Hackman, Lisa Ham

Capstone/Team Andrews

We strive to be a Cost Leader within our industry with a focus on Product Lifecycle and to create reliable products for mainstream customers. Our, Product Lifecycle Focus will allow for a healthy balance between high tech and low tech products. Our goal is to provide our customers with reliable and reasonably priced electronic sensors.

BUS 499, Business Strategy and Policy

Dave Quirk

P103

1 – 3 PM

Return to schedule

Bill Helmer, Tanner Nelson, Alexis Wilks

Team Baldwin Mission Statement

Premium products for the industry: our brands withstand the test of time. Our stakeholders are customers, stockholders, management, and employees. We are unique because we will not limit ourselves to one type of product. We will broaden our possibilities by offering products in both the high and low tech fields. Our goal is to maintain and grow our client base by offering quality products at a reasonable price to as many people as possible. Our Strategy is to be a Broad Differentiator.

Tactics

Research & Development: We will keep our existing product line, and introduce at least one more line, maintaining a presence in both segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.

Marketing: Our company will spend aggressively in promotion and sales in both segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium.

Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with segments as they move across the perceptual map.

Finance: We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.

BUS 499, Business Strategy and Policy

Dave Quirk

P103

1 – 3 PM

Return to schedule

Scholar Lunch

Come to L203 at noon. If you’re one of the first to arrive, you can have free pizza. The meal’s entertainment consists of five minute talks by representatives from majors and minors across campus. Speakers will take a single idea they learned from their major or minor coursework, explain it, explain why it’s useful or beautiful, and explain why they personally love it. Scheduled speakers:

  • Brady Box, Education
  • Haley Cochell, Psychology and Philosophy
  • Alleya Harris, Exercise Science
  • Josh Higashi, Communication
  • Zeph Hollins, Biology
  • Delia House-Lopez, Music
  • Marina Irish, Business
  • Gabrielle Morales, English
  • Rosa Schmidt, Math

L203

Noon – 1 PM.

Back to the schedule

Tomás Carradero, Tyler Farmer, Adrian Palacios

Vaseline, Warmth Lotion

Many people like to apply lotion to their skin because they like to have smooth skin. In our group project, we came up with a Vaseline lotion that feels warm and more comfortable when applied. Regular lotion doesn’t do that. It is cold when you use it and sometimes doesn’t feel comfortable. The main idea for our product is to make people feel more comfortable with their skin while using the lotion. Since it keeps the skin warm, it may also be helpful to the homeless who are out in the cold. It will keep them warm and fresh. We will be setting up our booth with various poster boards to physically show and explain our product. Also we will be hooking up our computer with a large TV or monitor to show a short video on how we advertise the product.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

Back to the schedule

Joey Garcia, Amanda Hadsell, Angel Sandoval

Hawk Eye Innovation, The Right Call

We are promoting “The Right Call”, which is a technological innovation that will increase the official decision accuracy for sports. “The Right Call” is a system that includes three products, which are (1) sensors that are located within a ball for the sport that it is being used in; (2) sensors that will be placed underneath the sidelines; and (3) wireless, Bluetooth enabled smart watches. Refs will be able to make the right call using the smart watches that notify the officials if the ball has completely crossed any lines. This can be used in most sports that use a ball. We are going to set up our booth with a table with three sections that are divided by sport. We are also going to be using a display board to show how the sensors will be used. A prototype of the special watch that the officials we will be using to help determine the call will be displayed. Sensors that are located within the balls based upon the sports requirements will be used, as well as a laptop to display some visuals.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

Back to the schedule

Bradley Harp, Nicholas Rubino, Alexis Wilks

Ben & Jerry’s Ice Cream, Coffee, Caramel, Fudge Ice Cream with Coconut Milk

We are offering a non-dairy alternative to traditional ice cream. Ben & Jerry’s already offers a few non-dairy flavors using almond milk, however we believe through our observation and research that there was an opportunity to expand the non-dairy line by offering a coconut milk option.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

Back to the schedule

Bill Helmer & Bart Peterson

Safeway Bakery, the Snickerdoodle Danish

The Snickerdoodle Danish, is a pastry that combines the best of both worlds, for those who like Danish and snickerdoodles. We will be using an iPad to display photos and layout of the whole bakery department at Safeway and where our product would be offered in the department itself.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

Back to the schedule

Hanna Mack, Nick Mack, Monique Thompson

Fitbit Flash

The FitBit Patch is a patch that can be applied directly to the skin on certain areas of the body, recording things like heart rate. The patch can then be connected to other FitBit connected devices in order to transfer the data collected by the patch into the FitBit fitness database. Our booth will have our product prototype and computers to air our product commercials. There will be some displays of the benefits of the product as well. We will be using multiple forms of technology to complete and show off our product at the Expo. The product itself will use Bluetooth technology, a pedometer, and heart rate monitor. The patch will send the data through Bluetooth to the user’s cellular device. FitBit already has an App in place to collect this data and allow users to make goals. Our team will create a commercial to show off how our new product can benefit the lives of our customers.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

Back to the schedule